NCAA blocks OSU’s plans for QR codes on players’ helmets
Oklahoma State University on Saturday reported that the NCAA is blocking its use of QR codes on players’ helmets.
Oklahoma State University on Saturday reported that the NCAA is blocking its use of QR codes on players’ helmets.
Oklahoma State University on Saturday reported that the NCAA is blocking its use of QR codes on players’ helmets.
Oklahoma State University on Saturday reported that the NCAA is blocking its use of QR codes on players’ helmets.
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In a statement, university officials said the codes link fans to the general team fund for every student-athlete on the roster.
University officials said they interpreted the code stickers as institutional decals permitted under NCAA bylaws, but that the NCAA interprets them as “advertising and/or commercial marks, which are not permitted.”
“We disagree with the interpretation of the rule but will abide by it and work with the appropriate groups to lead on the needed change,” said OSU Athletic Director Chad Weiberg. “Our people came up with an innovative concept to raise the NIL value of our student-athletes, but ultimately, it just serves as the latest example of how college sports are evolving at a faster pace than the rule book.”
NIL, which stands for name, image and likeness, allows or prevents the use of someone to promote a product, brand or service according to the athlete's wishes.
Officials said that, due to the ruling, the codes would not appear on player helmets, but they would be placed in “much larger and more prominent locations throughout Boone Pickens Stadium, including its 6,160-square foot video board,” according to a news release.
Officials said the codes would also be on each player’s bag tag for use during “The Walk” on game days and for travel during the season.
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