Oklahoma State football helmets to feature NIL fund QR codes
Cowboy football players will wear QR codes on their helmets this season that will link to the general team fund for ever student-athlete on roster.
Cowboy football players will wear QR codes on their helmets this season that will link to the general team fund for ever student-athlete on roster.
Cowboy football players will wear QR codes on their helmets this season that will link to the general team fund for ever student-athlete on roster.
Oklahoma State University has introduced a way for fans to help players with NIL funding by adding special QR codes to their football helmets.
Cowboy football players will wear QR codes on their helmets this season that will link to the general team fund for every student-athlete on roster. University officials said they believe this marks the first time a college football team will wear QR codes in regular season games to promote a player's earning potential.
"This is a revolutionary step forward to help keep Oklahoma State football ahead of the game," football coach Mike Gundy said in a news release. "It gives a chance for everyday fans across the world to have a real impact when it comes to supporting the NIL efforts for Cowboy football. I’m thrilled about this opportunity for our players."
The QR code will be on the back of each helmet and will feature the player's name and number in the design. While OSU officials said they don't expect the codes to be visible from the stands, close shots during broadcasts and postgame pictures posted to social media are expected to raise the team's NIL value throughout the year.
Along with the QR codes, they will be on each player's bag tag for use during "The Walk" on game days and for travel. A QR code will also be placed on coasters in the premium areas of Boone Pickens Stadium, on signage throughout the stadium and on the OSU football equipment truck, according to the news release.
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The QR code initiative is part of the Saddle Up Campaign organized by Pokes with a Purpose.
The Cowboys' season kicks off against defending FCS national champion South Dakota State at 1 p.m. on Aug. 31 at Boone Pickens Stadium in Stillwater.
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