Baby Formula Wars: Are more expensive products really better?
Experts told parents not the over think it
Experts told parents not the over think it
Experts told parents not the over think it
Formula feeding can be expensive for families. KOCO 5 looked into the best options to help Oklahomans save money and stay healthy.
Alyssa Turay has two children under 2 years old.
"My daughter is 18 months, and my son is 6 months old," Turay said.
She tried breastfeeding her daughter, but it wasn't working for her. About one month in, she transitioned to formula feeding, something she was nervous about at first.
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"When I switched to formula, I knew she was eating as much as she needed to. I knew she was getting full. She was gaining weight a lot better, and she was clearly a healthy baby," Turay said.
Formula feeding can get expensive. For many families, WIC is a money saver. Through the program, Turay said they get about 10 of the smaller-sized Gerber cans a month.
"If we didn't have WIC, I think we'd probably be spending $300 to $400 a month," Turay said.
Even with the assistance, she said they have had to buy extra as their baby gets older and eats more. When that happens, they sometimes opt for the store brand.
"For the most part, whenever we would use the store brand, that would work just fine. That was always the cheaper option when you're buying a $50 can," Turay said.
KOCO 5's Alejandra Briones recently became a first-time mom. She said the cost of formula feeding was eye-opening.
As her child got older, Briones said a nearly $50 can didn't last her a week. Wondering if the more affordable formulas were the same, she turned to the experts.
"The number of brands makes it so hard. But the reality is that the science of formula has come so far," said Catherine Mims, a pediatrician at Oklahoma Children's Hospital OU Health.
She said formulas are about as close to breast milk as possible.
"And they're all essentially the same," Mims said. "Some brands are actually other brands repackaged."
The price of formula is anything but the same. A 30.8-ounce can of Similac 360 Total Care will cost families about $50. A 28-ounce can of Enfamil Neuro Pro is nearly $47.
Meanwhile, a 33.2-ounce can of Parent's Choice Advantage is just under $30. Target's Up and Up Advantage Premium is $35 for a 36-ounce can.
"I used to buy the Similac expensive one from Costco, and I realized, actually, they're the same formula repackaged! And so Kirkland's it was," Mims said.
Mims said new parents often ask if it's OK to switch formulas, especially after they have used the name brand at the hospital.
"It's a real struggle trying to reassure parents that going to a cheaper brand is not using a lesser formula," Mims said.
Whether families have to switch because they are on WIC or prefer a certain brand over another, it's all OK. Mims said whatever works for families is the right choice.
"I tell parents, don't overthink it. What you can afford is what you should buy," Mims said.
If a baby has any sensitivities, experts recommend talking to a pediatrician.
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